The (Wine) Cellar of Sound


My voiceover man for the Cellar of Sound promo is none other than Triple R’s Max Crawdaddy who presents Son of Crawdaddy every Thursday evening between 10.00pm and midnight.

Last night Max provided one of my radio listening highlights of the year – if not the decade – when it sounded as if he had been down to the wine cellar instead of the cellar of sound.

A guest spot on All Over The Shop in the afternoon with Leapin’ Larry L had obviously lubricated Max’s tonsils, as he tiptoed his way through the English language like a nervous soldier through an Iraqi minefield. After a while I started to believe that English may in fact be Max’s second language. I must ask him about this.

I hung on every word, urging Max to finish each one and to string a few more together to complete entire sentences. It was a Herculean effort, that conjured up the image of a brain surgeon suddenly blinded prior to undertaking a delicate operation.

Though Max said that he was going to play music rather than talk, a spectacular back announce of close to 8 minutes proved that he is indeed a unique broadcaster. Not since the famous completely incoherent PBS announcer collapsed under the panel has there been a funnier two hours of radio.

In the land of the dumb, the one syllable man is king!

Brian Wise

Brian Wise was the Editor of Addicted To Noise‘s Australian site from 1997 – 2002. The site won two ONYA Awards as Best Online Music Magazine in 1999 & 2000. He has also been Editor since its reincarnation in 2013. He also presents the weekly music interview program Off The Record on 102.7 Triple R-FM ( in Melbourne. It is networked to 45+ stations across Australia on the Community Radio Network and is a four-time winner of the Best Music Program Award from the Community Broadcasting Association of Australia. In 2012, it was nominated as a finalist in the Excellence in Music Programming category. Brian was also the Founding Editor & Publisher of Rhythms Magazine and is now its Senior Contributing Editor.

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