Bruce Springsteen, who begins his latest Australian tour next month, will offer fans the opportunity to get live recordings of his concerts soon after each event.
Springsteen spoke to NPR about selling fans USB wristbands for concerts which will also give them access to a download of the event. An official press release has confirmed this.
The project is set to start with three shows in Cape Town, South Africa, from January 26 – the first time Springsteen has played in South Africa. It may also extend into the Australian and New Zealand tour.
A single show can be downloaded ‘approximately 48 hours after the show.’ The price point of the wristband, according to Springsteen’s official merchandise store, is US$40.
According to the Springsteen fan site Backstreets.com, the wristbands are modeled on those offered by Matchbox Twenty whose program is run by Austin-based Music One Live. According to the site, Friday’s announcement sent fans to social media frustrated that Springsteen appeared to be following an identical model, including pricing.
Backstreets.com adds that a source close to the latest tour confirms the type of fans attending in South Africa, New Zealand and Australia are the primary target of the exercise, not the die-hard collector. “This is meant for the other fan — the one who might only see one show on the tour or ever.”
“I’d like to make things more available through the internet,” Springsteen said. “As a matter of fact, I believe on this tour, we’re starting to do something like you can come in, you can buy a band, you can get a copy of the night’s show. So hopefully we’re gonna do that at a really nice quality level.”
Springsteen’s new album, High Hopes, released in Australia last Friday (January 18), debuted at number one in Britain. It is Springsteen’s 10th No.1 album in the UK.