Neil Young Launches Pono

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March 10, 2014 – (Burbank, CA.) –  PonoMusic is claimed to be a revolutionary movement conceived and founded by Neil Young. The company’s mission is “to bring the highest-quality digital music to discerning, passionate consumers, who wish to experience music the way the artists intended, with emotion, detail and power intact.”

“It’s about the music, real music. We want to move digital music into the 21st century and PonoMusic does exactly that. We couldn’t be more excited about bringing PonoMusic to the market,” said Neil Young, founder and chairman of PonoMusic.

PonoMusic encompasses both an online music store (ponomusic.com) and a playback device (The PonoPlayer). The PonoPlayer is claimed to offer “the finest quality, highest-resolution digital music from both major labels and prominent independent labels, curated and archived for discriminating PonoMusic customers. The PonoMusic desktop media management application allows customers to download, manage and sync their music to their PonoPlayer and other high-resolution digital music devices.”

“Our goal was to offer the highest quality digital music available from all the major labels with the world’s greatest sounding, user-friendly portable music player.  We’ve achieved our goal and we are excited to launch our Kickstarter campaign next week to invite music lovers everywhere to join the PonoMusic community and reserve a PonoPlayer for their own enjoyment,” said John Hamm, CEO of PonoMusic.

The PonoPlayer is a purpose-built, portable, high-resolution digital-music player designed and engineered in a “no-compromise” fashion to allow consumers to experience studio master-quality digital music at the highest audio fidelity possible, bringing the true emotion and detail of the music, the way the artist recorded it, to life. It also features a convenient, easy-to-use LCD touch screen interface that is totally intuitive.  The audio technology in the PonoPlayer was developed in conjunction with the engineering team at Ayre, in Boulder, Colorado.

The PonoPlayer has 128GB of memory and can store 1000 to 2000 high-resolution digital-music albums. Memory cards can be used to store and play different playlists and additional collections of music. The PonoPlayer will be sold at ponomusic.com for US$399 MSRP and is available for pre-order at a discounted price on kickstarter.com as of March 15. PonoMusic recommended earbud and headphone products will also be available at the site.

Brian Wise

Brian Wise was the Editor of Addicted To Noise‘s Australian site from 1997 – 2002. The site won two ONYA Awards as Best Online Music Magazine in 1999 & 2000. He has also been Editor since its reincarnation in 2013. He also presents the weekly music interview program Off The Record on 102.7 Triple R-FM (rrr.org.au) in Melbourne. It is networked to 45+ stations across Australia on the Community Radio Network and is a four-time winner of the Best Music Program Award from the Community Broadcasting Association of Australia. In 2012, it was nominated as a finalist in the Excellence in Music Programming category. Brian was also the Founding Editor & Publisher of Rhythms Magazine and is now its Senior Contributing Editor.

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