When Bob Dylan released ‘Like A Rolling Stone’ in 1965 no official music video was created to accompany the release. But nearly a half-century later, a groundbreaking interactive project has been created for the song, that according to Dylan’s website allows fans to experience the classic recording in unprecedented ways. (It also has the appearance of being an extended advertisement for a cable network).
The video uses a patented technology platform, created by digital media company Interlude, which allows viewers to play an active role in the story of the music video. ‘No two people will engage with the video in the same way twice,’ claims the website.
Users press play and have the ability to surf 16 different ‘TV channels’ within the video in real-time. These channels are comprised of American TV formats in which, no matter what channel you are on, the hosts and actors are all lip-syncing the lyrics to ‘Like a Rolling Stone’ as the song continues to play seamlessly. No two people will engage with the video in the same way twice. The full interactive video can also be experienced on iPhones and iPads and is easily shared across social media platforms.
Interlude’s producers claim that a number of recognisable TV shows and talent can be spotted throughout the film and there are connections between some of these appearances and the song’s lyrics, as well as to certain moments from throughout Bob Dylan’s 50-plus years.
The Bob Dylan ‘Like a Rolling Stone’ Interactive Video is unveiled worldwide on www.BobDylan.com, coinciding with The Complete Album Collection Volume 1.
Watch it here: Dylan Video