Dylan Interactive Video

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When Bob Dylan released ‘Like A Rolling Stone’ in 1965 no official music video was created to accompany the release. But nearly a half-century later, a groundbreaking interactive project has been created for the song, that according to Dylan’s website allows fans to experience the classic recording in unprecedented ways. (It also has the appearance of being an extended advertisement for a cable network).

The video uses a patented technology platform, created by digital media company Interlude, which allows viewers to play an active role in the story of the music video. ‘No two people will engage with the video in the same way twice,’ claims the website.

Users press play and have the ability to surf 16 different ‘TV channels’ within the video in real-time. These channels are comprised of American TV formats in which, no matter what channel you are on, the hosts and actors are all lip-syncing the lyrics to ‘Like a Rolling Stone’ as the song continues to play seamlessly. No two people will engage with the video in the same way twice. The full interactive video can also be experienced on iPhones and iPads and is easily shared across social media platforms.

Interlude’s producers claim that a number of recognisable TV shows and talent can be spotted throughout the film and there are connections between some of these appearances and the song’s lyrics, as well as to certain moments from throughout Bob Dylan’s 50-plus years.

“We’re forever looking for compelling, creative ways to distinguish our artists and their music from the din. The Interlude treatment of ‘Like a Rolling Stone’ provides us with a unique, playful, highly engaging platform from which we can reach – and ideally attract – Dylan fans from across the spectrum,” said Adam Block, President of Sony Music/Legacy Recordings.

“As a musician myself, I can’t imagine a more thrilling project to be a part of than helping create the first video for ‘Like a Rolling Stone,’ which is widely regarded as one of the greatest songs of all time,” said Yoni Bloch, founder and CEO of Interlude. “The song has repeatedly been voted the No. 1 Greatest Song of All Time by Rolling Stone, and is generally regarded as revolutionary, influencing both artists and popular music around the world. Like the song, we hope Interlude will inspire creative professionals everywhere to develop new and unique ways to tell stories through video.”

The Bob Dylan ‘Like a Rolling Stone’ Interactive Video is unveiled worldwide on www.BobDylan.com, coinciding with The Complete Album Collection Volume 1.

Watch it here: Dylan Video

Brian Wise

Brian Wise was the Editor of Addicted To Noise‘s Australian site from 1997 – 2002. The site won two ONYA Awards as Best Online Music Magazine in 1999 & 2000. He has also been Editor since its reincarnation in 2013. He also presents the weekly music interview program Off The Record on 102.7 Triple R-FM (rrr.org.au) in Melbourne. It is networked to 45+ stations across Australia on the Community Radio Network and is a four-time winner of the Best Music Program Award from the Community Broadcasting Association of Australia. In 2012, it was nominated as a finalist in the Excellence in Music Programming category. Brian was also the Founding Editor & Publisher of Rhythms Magazine and is now its Senior Contributing Editor.

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