On December 24 at 12:01am local time The Beatles’ music became available for streaming for the very first time worldwide via the following nine services: Apple Music, Deezer, Google Play, Microsoft Groove, Napster/Rhapsody, Amazon Prime Music, Slacker Radio, Spotify, Tidal.
All major Beatles albums, such as Help!, Revolver and Sgt. Pepper’s Lonely Hearts Club Band have been made available with 224 songs off 13 albums.
The British band was the most significant act to resist streaming, which has been mired in controversy over the fact that it generates far less revenue for artists than album sales. The Beatles catalogue appeared on Apple’s iTunes only in 2010 for the first time after years of resistance. Taylor Swift and Adele have both limited the availability of their music for streaming and in the latter’s case her latest album 25 is not yet available.
According to The Age, streaming services accounted for only about 10 per cent of sales in 2011 while, in the first half of 2015, that grew to 32 per cent of all music sales in the US (based on figures from the Recording Industry Association of America).
Watch the launch video here: