After a scathing letter from Taylor Swift about its proposal for musicians to provide free music for three months on its new new streaming service Apple has backed down. The company has agreed to pay full royalties during the three-month free trial period for the service.
In an open letter posted to her Tumblr page, Swift had slammed Apple and described the decision not to reimburse artists for their content ‘shocking, disappointing, and completely unlike this historically progressive and generous company.’
In a letter, titled ‘To Apple, Love Taylor,’ Swift had told had she planned to withhold her top-charted album 1989 from Apple’s service. Swift, who has already withdrawn her music from Spotify, said it wasn’t about her, but about “the new artist or band that has just released their first single and will not be paid for its success.”
“We don’t ask you for free iPhones,” Swift added. “Please don’t ask us to provide you with our music for no compensation.”
Apple’s senior vice president of Internet Software and Services, Eddie Cue, announced Apple’s decision to pay artists during the trial period on Twitter: “AppleMusic will pay artist for streaming, even during customer’s free trial period. We hear you Taylor Swift and indie artists. Love, Apple.”
“When I woke up this morning and saw what Taylor had written, it really solidified that we needed a change,” Cue told Billboard on Sunday. “And so that’s why we decide we will now pay artists during the trial period.”
“I am elated and relieved. Thank you for your words of support today. They listened to us,” tweeted Swift.