Apple Enters Music Streaming


In a move that is being claimed as a game-changer for the music industry, Apple has announced a new streaming-music service, Apple Music, which it unveiled during Monday’s keynote at the company’s annual Worldwide Developers Conference. The service is claimed to take iTunes to the next level by making 30 million of the catalogue’s songs streamable.

For You, is also a recommendation tool that serves up songs and artists based on your chosen genres. Siri can be used to call up a song or playlist and launch it in Apple Music.

It will also include Beats 1, a live radio station “dedicated entirely to music and music culture” broadcasting 24 hours a day simultaneously to over 100 countries. It will be anchored by DJs based in New York, Los Angeles, and London respectively.

Apple Music Connect will also enable artists to reach out to fans by sharing updates, lyrics and news songs straight from their phone to yours.

The cost of the new service will be $US9.99 per month in the US, with the first three months free, or US$14.99 per month for families of up tom six people. Australian pricing will be announced soon.

Apple Music debuts June 30 on iOS, OS X, and Apple TV with platforms for Windows and Android users arriving later this year..


Brian Wise

Brian Wise was the Editor of Addicted To Noise‘s Australian site from 1997 – 2002. The site won two ONYA Awards as Best Online Music Magazine in 1999 & 2000. He has also been Editor since its reincarnation in 2013. He also presents the weekly music interview program Off The Record on 102.7 Triple R-FM ( in Melbourne. It is networked to 45+ stations across Australia on the Community Radio Network and is a four-time winner of the Best Music Program Award from the Community Broadcasting Association of Australia. In 2012, it was nominated as a finalist in the Excellence in Music Programming category. Brian was also the Founding Editor & Publisher of Rhythms Magazine and is now its Senior Contributing Editor.

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